Health and social care unit 7 Essay

Behaviourist approach, people believe that behaviour has been learned when we are younger and effects us later on in life e.g. if a child is too strictly potty trained then may effect them later on in life, and could have OCD Freud believed this. Classical conditioning is a theory discovered by Pavlov a Russian physiologist he worked on dogs and the digestive system before this study people believed that saliva was produced when food in in the mouth but then Pavlov found out it happened when the dog saw the food, possibly smelling the food. Pavlov used classical conditioning, his experiment was used with a dog. When the bell rings the dog doesn’t do anything until after a while Pavlov gives the dog a treat every time the bell is rung so every time the bell rings now the dog will start salivating. This is how systematic desensitisation works, people associate a fear or a phobia by something they may of seen the say that an accident may have occurred causing the phobia e.g. if a man had a car accident and the car that crashed in to him was blue, the man may have a fear of blue now because of this (the dog learning that food comes with the ring of the bell) psychologists can help this by slowly showing the man that blue isn’t scary by talking about the colour, seeing the word written on paper then seeing the colour and being comfortable with it, this is then cured of the fear this is called the Hierarchy of fear. This reaction can’t be learned so he called this unconditioned response. This theory is what psychologists use to look at phobias, it shows that there is always something too set a behaviour off e.g. if something bad happened in your life and the most thing you remember is a poster on the wall or even a song you listened to that night, you could develop a phobia of that poster or song. The best way to help this is to find the cause and ask the patient to make a list of their worst fear about that phobia. This is where operant conditioning comes in, this is used to help peoples frame of mind, they use reinforcement techniques and create more appropriate behaviour. â€Å"Let’s say that at your house whenever someone flushes the toilet the shower gets crazy hot. After a while, you learn to jump out of the shower stream whenever you hear the toilet flush. A guest at your house won’t know that this happens, so she will jump out of the stream of water when it gets hot but not when the toilet flushes.† http://instruction.blackhawk.edu 20:39 18/12/12

Perform a Byte-Level Computer Audit Essay

1. What is the main purpose of a software tool like WinAudit in computer forensics? Answer: WinAudit is a great free tool that will give you a comprehensive view of the components that make up your system, including hardware, software and BIOS. 2. Which items within WinAudit’s initial report would you consider to be of critical importance in a computer forensic investigation? Answer: Computer Name, OS, Security Settings for Windows Firewall, Drives, Running Programs, and Installed Programs and Versions. 3. Could you run WinAudit from a flash drive or any other external media? If so, why is this important during a computer forensic investigation? Answer: Yes, WinAudit is a portable Application. Because if you’re conducting audits on several computers, having the app on a Flash Drive can make the process much easier and more time efficient. 4. Why would you use a tool like DevManView while performing a computer forensic investigation? Answer: DevManView is an alternative to the standard Device Manager of Windows, which displays all devices and their properties in flat table, instead of tree viewer. In addition to displaying the devices of your local computer, DevManView also allows you view the devices list of another computer on your network, as long as you have administrator access rights to this computer. 5. Which item or items within DevManView’s list would you consider to be of critical importance in a computer forensic investigation? Answer: Most likely the Hdrives and USB storage devices and/or any other computer hardware on the network. 6. What tool similar to DevMan View is already present in Microsoft Windows systems? Answer: WinHEX is similar to DevMan. 7. Why would someone use a HEX editor during a forensic investigation? Answer: To see if the files and data recovered from the hard drive are original and authentic. 8. What is the purpose of a software tool like WinHEX in computer forensics? Answer: It’s a tool that can recovery important and sensitive data that has been deleted. This tool is also used for editing or whipping the info from the drive. 9. What was the proper extension of the file you analyzed using WinHEX? How did you find it? Answer: 10. Why do you need to keep evidence untampered? In order to guarantee legal admissibility? Answer: For legal reasons. So, the evidence can be used in Court. If the evidence is not authentic, it can be thrown out of court.

Cemex Case

d) What recommendations would you make to CEMEX regarding its globalization strategy going forward? In particular, on what kind of countries should it focus its future expansion? CEMEX expansion is a process where the company performs its due diligence and the aim of expanding into a country with a large population and high population growth. As the text stated CEMEX should continue to focus on developing Asian economies, Central America, the Caribbean and Sub-Saharan Africa. CEMEX should keep its eye on China even though the cement was produced via obsolete kilns by authorities. However, China’s had tremendous growth and ever changing political environment. India is another tremendous area of growth and many competitors also recognize this. CEMEX should aim to get a foothold in this market as it will continue to grow and its restructuring process was more advanced than China’s. Even though there are some barriers to entry CEMEX should keep its eye on Brazil as well. Brazil’s population is nearly 191 million and even though the main language is Portuguese, Spanish is a major language which is also taught in the schools as this will help entry into the country. CEMEX should look at other emerging Latin American markets with growing with growing populations, especially since they speak Spanish. Lastly the Middle East, especially Dubai and the Arab Emirates should be on CEMEX’s radar due to the growth of these areas due to its oil riches and recent growth. However these areas should be carefully studied due to the political environment.

Week 6 Essay Example | Topics and Well Written Essays - 500 words - 2

Week 6 - Essay Example The first evident characteristic of Baroque in this sculpture is drama and emotion, which makes the audience share the feelings of Bernini. Drama and emotion are brought out by the space around the statue. Another Baroque characteristic in this sculpture is twisting and uncontrolled torsos, which create a tortion that, enhance a dynamic representation of the figure. Finally, the sculpture depicts use of tenebrism as seen by the sharp contrast between the sculpture and its background. The background is completely dark while the sculpture itself is light. Michelangelo’s David is a High Renaissance work, which takes the form of a pyramidal composition revealing stability of the sculpture. This contrasts with Bernini’s David, which is a Baroque style represented by diagonal lines that show energy, drama, and movement. Hence, while Michelangelo focus on representing the beauty of David, Bernini is concerned with emotion that ignites reaction from the audience. On the other hand, Donatello’s David is an early Renaissance work that depicts the reemergence of nudity. In addition, the sculpture unlike Bernini’s shows no motion and drama. In Donatello’s sculpture, a victorious David is standing as a representation of the Republic of Florence blessed by God. Therefore, there is no emotion as in the sculpture of Bernini, but a mere representation of might and

Accounting and Society Essay Example | Topics and Well Written Essays - 3000 words

Accounting and Society - Essay Example In contrast, conventional approaches to regulating the environment characteristically force entities to implement the same pollution control strategies, irrespective of the relative costs to the entities. This can be expensive and equally counterproductive since, although, the approach succeeds in limiting emissions, the attainment of the results is in an unjustifiably pricey way (Oates, Paul and Albert 1989, p.1233). Non-market-based approaches offer minimal or no incentive whatsoever to do better than what the law demands, or no room to develop and experiment with new technology and equipment that might yield enhanced improvement in pollution control (Hahn and Stavins 1991, p.2). The net result in this case is a drag on productivity and criticisms regarding regulatory inefficiency, all of which undermine commitment to attainment of environmental gains. This observation shapes the call for regulation based on free-market and pro-regulatory approach as it delivers more gains to the society as a whole. Economists criticize non-market-based approaches approach to regulation by citing its costliness and rigidity (Driesen 2003, p.137). From late 1980s, market based instruments for environmental regulation gained prominence such as emissions trading programs. Australia Government’s response has been no different as espoused by its creation of pricing mechanism for carbon and fresh regulatory rep orting requirements centring on greenhouse gas emissions, energy consumption, and production. The Australian government announced plans to replace the $15 per tonne carbon price floor with the introduction of the new carbon price in July 2012, in which the biggest polluters pay $23 per tonne for the carbon emitted (CO2-e). Australia plans to link its carbon pricing system with the European Union Emissions Trading Systems (EU) from July 2015. The National Greenhouse and Energy Reporting Scheme (NGERS) that commenced on July 2008 seeks to herald a solitary national reporting framework for constitutional corporations that bear significant greenhouse gas emissions right from energy consumption to energy production. Non Market-based Approaches: Traditional Command-and-Control A prescriptive regulation infers a policy that stipulates how much pollution an entity can emit, and/or what forms of control equipment it must utilize to satisfy those requirements. Such a standard is defined in te rms of a source-level emissions rate. The main idea behind command-and-control rests in the fact that regulated entities are awarded minimal discretion in their pollution control efforts. Command-and-control approach covers a broad range of regulations manifesting varying degrees of flexibility and cost savings (Stewart 1992, p.547). In such circumstances, aggregate emissions will hinge on the number of polluters plus the output of each polluter. The prescriptive standard does not allow for reallocation of abatement activities as each entity may be still expected to attain a certain emissions standard (Stewart 1992, p.548). Hence, whereas pollution may be minimized to the desired level, it is often attained at a higher cost under a prescriptive approach. Performance-based standards A technology standard infers one that stipulates certain actions with minimal or no flexibility to adopt other actions that might yield the same environmental outcome. The focus on process or technology i nstead of the environmental outcome is what predominantly characterizes a technology standard. Conversely, performance standards highlight pollution or environmental quality and hence enable regulated sources some scale of

Club IT, Part 1 Essay Example | Topics and Well Written Essays - 750 words

Club IT, Part 1 - Essay Example The business entity which is in focus in this case is Club IT. This is one of the new and emerging nightclubs which aims at capturing the hearts of the young revelers who would like to enjoy contemporary good music. The club has the mission of reaching out to the many potential revelers through the provision of quality services. The management of the club is of the opinion that the revelers are the ones who are supposed to be in control of what they get. For this reason, there is a need for an adequate information or feedback channel which will see to it that the management of the club gets to know what the revelers want and therefore go ahead and provide this to them. There are some issues which come up and are supposed to be addressed. In this case, the first thing that comes into perspective is to do with customer care management. The first thing which should be understood is that the collection of information in the course of the activities of a night club is something which may prove to be rather difficult for the managers of the night club and even the owner. This is majorly because the environment under which the night club operates does not necessarily create room for instantaneous feedback from the patrons who flock the night club. However, this is not to say that it is an impossibility to get this information from these individuals. currently, many nightclubs have engaged in social media. These clubs open up social media accounts from where they can interact with their customers and get feedback from them. This is something which has proved to be totally worth it to the clubs since they can easily get the much needed feedback from the patrons and after this they can see to it that they work on addressing some of the issues which are raised by the customers in the course of communication. This communication will not only be between the club and the customers but also amongst the customers or even the potential customers. For example, when a patron in t he night club uploads to Facebook a photo of the club or updates a status that points out probably the good services and pricing, it goes without saying that people might want to flock the place and sample that which was being referred to. In the modern business environment what many business are focusing on is the improvement of services, reduction of costs and at the same time generation of profits. In this light what most of them do is to adapt ways that can lead to this. In the current times these methods usually involve the revolutionized technology that is available world over. Again it is important to note that the adaptation of such measures puts the business at a better position in the industry as compared to the businesses that have not adapted the technology in their business operations. One of the ways in which companies achieve this goal is through the adaptation of business-oriented software such as Enterprise Resource Planning (ERP). The system which is to be implemen ted in this case ought to be one which will help the management of Club IT manage its finances, which is the most crucial thing in the operations. At the same time, there ought to be the provision of insights particularly to the managerial decisions which will be made and implemented in the course of business operations. The one thing which should be understood in this case is that these are some of the things which should be incorporated in the operations

Distance Education (online education) Essay Example | Topics and Well Written Essays - 1000 words

Distance Education (online education) - Essay Example However, it is to be born in mind that many of the distance learning systems also follow the semester system or quarter terms in terms of their academic schedule and the learners are asked to submit assignments and projects via Web or e-mail. Most of the online courses are either instructor-led or instructor-facilitated courses. Similarly, the online education system offers opportunity for the learners to receive timely instructions, clarifications and guidance from the instructors via internet. In the same way, the distance education emphasise that education is a continuous life long process and even learners who are unable to attend regular schooling or on-campus programs can achieve various degrees at the Associate, Bachelors, Masters and Doctorate levels. This paper seeks to explore the various aspects of distance education and in doing so the paper also deals with the major advantages and disadvantages of distance education (online education). The success or failure of distance education depends on various components. As Helm & Helm point out, â€Å"the electronic mail (e-mail), scheduled internet relay chat, and the World Wide Web are considered internet based components to online distance learning courses† (Helm & Helm 2) and therefore it is imperative that aspirants who wish to join online courses should have the necessary infrastructure for the same. Similarly, knowledge of the technology and essential computer skills are the two necessary prerequisites for online education and as Johnson and Manning point out, online education benefits the learner the most as one can plan one’s own schedule, save time and money, can complete many courses sooner than the regular stream, and can get rid of all sorts of pettiness and bias that prevail in traditional classes (Johnson, & Manning 12). Convenience and flexibility are the two factors that attract many learners towards distance or online

Politics in Modern Art Essay Example | Topics and Well Written Essays - 1000 words

Politics in Modern Art - Essay Example The essay "Politics in Modern Art" investigates politics in modern art. The artistic movement against the polity during the 1960s and 1970s is particularly high in California. Here, there is a striking confluence of political agitation and passionately engaged art. The San Francisco Bay area took the lead role nationally with the foundation of the free speech movement.Then, the state gave birth to the Beat and hippie countercultures, which was responsible for many profound social change across the country. In writing about the contemporary art Peter Selz, Susan Landauer observed: While the civil rights and peace movements grew simultaneously in cities nationwide, California played a significant role in their development. In their wake came the Chicano labor movement in the San Joaquin Valley, the revolutionary Black Panther Party in Oakland, as well as some of the most radical manifestations of gay liberation, Red Power, and environmental activism. All of these activities was accompa nied by an outpouring of political art unmatched elsewhere in the United States. Recent commentary of the subject to date has been made by Richard Candida Smith’s Utopia and Dissent: Art, Poetry, and Politics in California. Candida explored and examined the ideological , socioeconomic and historic roots of both political ferment of the recent times and its artistic expression. He pointed out that many of the values of liberty and dissent taken up by the New Left were first articulated by the community of artists and poets.

What do the French, Italian and British economies tell us about the Essay

What do the French, Italian and British economies tell us about the extent to which there has been a convergence in the character of business systems across Europe - Essay Example The markets in Western Europe have been strong, active and stable for quite a long time.The countries in Central and Eastern Europe have to catch up. The introduction of Euros as common currency has already begun the gravitation process towards strengthening of the whole European market.The convergence in business systems across Europe has been the natural consequence of the European Union and its predecessors. There has never been a time in history when business convergence in Europe was as steadfast and purposeful as in the present. The factors responsible for this phenomenon are manifold. Some factors like the establishment of European Free Trade Association (EFTA) in 1959, followed by the European Economic Community (EEC) in 1961, and the current European Union (EU) are visible, and there are others such as the impact of globalization on Europe whose full impact have yet to be assessed holistically.Since the formation of the European Union, the European nations have diverted thei r resources and exports from the global market to the European market. Britain's example of trade shift from United States to the European Union is significant. Also, the effort to converge educational facilities in Europe is a welcome development. (European Convergence Reaches Higher Education).France, Italy and Britain are among the top and largest economies in the world. Over 50% of Britain's exports is now concentrated within EU. Also, in the cases of France and Italy, major business partners constitute the EU nations and USA. (Background Notes: France and Italy). In a broader context, the business systems the world over have converged significantly as a result of globalization and the effects of mergers and acquisitions. The markets in Western Europe have been strong, active and stable for quite a long time. However, the countries in Central and Eastern Europe have to catch up. The introduction of Euros as common currency has already begun the gravitation process towards strengthening of the whole European market. (Claire Smith). 3. Why Convergence The economies of Europe are laden with the twin responsibilities of addressing the needs of their own nation at home and also with their obligations to the EU. Agriculture, industry, economy, travel, methodologies, and every other aspect of the way things are done are traded within the EU as first preference. Moreover, innovation and advanced research are the key cornerstones. (President Chirac's wide-ranging interview). However, the industry has shifted focus on value more than competition in order to survive. Large corporations that were once avowed rivals merge or acquire the other. Behemoths like Corus were taken over by outside players like the Tatas of India. They read the clear message on the wall. Deliver or disappear! The market of the day is highly oriented towards value and innovations. The consumer has become extremely aware of the innovative nature of some industries like telecommunications and has high expectations. The telecom and information industries have done their bit by introducing new devices and schemes every now and then further whetting the consumer's

How can we tell if we are doing the right thing Discuss with reference Essay

How can we tell if we are doing the right thing Discuss with reference to the philosopher Kant - Essay Example The US government set up military action in the Middle East in a move to fight terrorist activities in the region. The attack adversely affected the US economy and resulted to a revolution of the airline and safety regulations in the country. This essay gives an in depth analysis of the 9/11 terror attack and how it changed various sectors in the US. The 911 attack is known as the worst terrorist that the American history that changed the lives of the citizens and the world at large. The attack refers to a sequence of well- organized terrorist attacks that were instigated by the Al Qaeda in New York City (Langley, 2006). Terrorists hijacked two passenger airlines and flew them into buildings in suicide attacks. Two planes were crashed into the World Trade Centre and two hours following the attack the two Towers caved in. The fires and debris fully or partially destroyed the structures that were in the surrounding. Another airline crashed into the West wing of the Pentagon resulting into its partial destruction. The fourth airline crashed in Pennsylvania but was meant to crash in Washington D. C. This essay gives an account of the 9/11. Most Americans were interested in finding out the individuals who were behind the worst terrorist attack in history. Investigation showed that nineteen terrorist hijacked four airlines and all of them were from the Middle East. It was clear that all of them belonged to the renowned Al Qaeda terrorist faction that was headed by Osama bin Laden who was among the most sought after terrorists in the modern times. Al Qaeda is known to be a well- organized terrorist group that practices extreme Islam practices (Langley, 2006). Members of this group are also immensely opposed to Western nations mainly the United States. They termed the 9/11 attack as a revenge mission against the US. The Al Qaeda was highly opposed against the military presence in the Middle East and the attack was a retaliation of the military activity in

Corruption and Anti-Corruption in Reform China Essay Example for Free

Corruption and Anti-Corruption in Reform China Essay After 1989 Tiananmen Square event, the new Chinese leaders have giventhe priority to the anti-corruption work on their agenda and strengthened the anti-corruptionefforts. But up to now, the corruption phenomenon is still very rife , and presentlyis seen as the second greatest public concerns(behind unemployment )? The abilityor inability of third generation political leaders to successfully curb corruptionwill play a major role in their political survival. This article will focus on theanalysis of the extent, forms and characters of corruption in current China, itscauses and effects, and the anti-corruption efforts of the Chinese Communist Partyand its government. 2 The extent, forms and characteristics of corruption in current China What is corruption? The notion of corruption varies with time and places. Accordingto Chinese official terminology , the core element of the definition of corruptionin current China is the notion of use of public power and public resources for privateinterests (Yi Quan Mu Si )? This is a very broad definition, which can includea series of phenomenon and behaviours and vary with time. Consequently, it canbe adapted to include new forms of corrupt practice. Corruption in current Chinais often links with negative phenomenon and unhealthy tendency within party andgovernment departments. As a result , anti-corruption effort also includes fightagainst all of these phenomenon and behaviours. This definition has three features. First , the core element of corruptionis not abuse or misuse of public power via-a-via legal norms or social standardsfor private benefits but the very use of public power for private benefits. Onthe one hand, this is a very strict standard for determining what behaviours canbe defined as corrupt since it can includes any behaviour utilising public powerfor private benefits. On the other hand , given that legal norms and moral standardsmay change with time, the definition may take some risks to exaggerate the extentof corruption or arbitrarily label some practice as corrupt. Another feature of this definition is the ambiguous of the term private interestsin contrast to public interests , i. e. the interests of whole nation and partyPrivate benefits include not only personal gains, but also the interests of workunits , departments and regions when they are given priority over public interests. Third , the definition leaves open the question of which the subject of corruptionis. It not only refers to individual public officials , but also can includes therelatives of public officials and retired public officials, and can also refersto some public bodies and their leaders (as legal rather than natural persons)? As mentioned above, in official terminology, corruption , negative phenomenonand unhealthy tendency are linked together. Although government officials andthe public generally agree on some practices as corrupt , there are fewer consensuseson other practices. Heidenheimers three-category classifications system providesa useful framework for understanding both the Chinese categories and the areas ofconsensus and lack of consensus. Heidenheimers framework includes three categories:(1 )? Class A or black corruption:The corrupt practices in this category,including graft , bribe, fraud, embezzlement , extortion, smuggling, tax evasion,etc. , Constitute an important part of economic crimes. Because they are obviouslyillegal and the main purpose of those involved in these practice is to increasetheir personal wealth , government officials and the public generally agree thatsuch practices are corrupt. (2 )? Class B or grey corruption : The key characteristicsof this category, into which more and more practices are being categorised , isleaders of public institutions using their institutional power to increase the oftheir institutions and improve the welfare of their staffs through various legal,semi-legal and illegal ways. Such practices includes public institutions makingprofits by engaging in business activities(such as public bank enter into the stockmarket, the bureau of environment protection selling environment protection facilitiesto their clients), setting up satellite companies , and imposing fines or collectingadministrative fees or charging the so-called service fee and then putting theincome into their own coffers. Class B also includes such unhealthy practicesas the extravagance and waste , e. g., spending public money to support luxuriouswork conditions and/or life style by senior officials. Such extravagance and wasteis manifested in many aspects : expensive entertainment, costly foreign cars forsenior officials, magnificent and tastefully furnished office buildings, domesticor foreign travel in the name of official business, etc. Such unhealthy tendenciesand the associated corruption , both significantly increasing the publics burden,have led to a significant public outcry. This has led Chinese authorities to attemptto stop these practices. However they have met strong resistance from these publicinstitutions which, in turn, justify their practices in terms of the purpose oftheir practice, the legitimacy of their institutional power and the work requirement. (3 )? Class C: or white corruption: Class C practices constitute a kind ofcommon practice of social life. They include the nepotism and favouritism in thepersonnel recruitment and promotion , bending the law in favour of relatives andfriends in law enforcement, preferential treatment in resource-allocations forrelatives and friends , etc. They are characterised by preferential treatment byofficials of relatives, friends, fellow-villager etc. much of which is, in fact,a way of reciprocating previously given favours. Such practices have penetratedwidely into public life , influencing the behaviour of government officials andordinary citizens as well , contributing to the operation and existence of networksof personal ties throughout China. Creating and maintaining the networks of personalties to seek and give favourable treatment is accepted by most people , includinggovernment officials, as a normal practice when they involved in these practice. However , such networks are condemned by those excluded from them although theywill not be hesitate to engage in such practice should they have an opportunityto do so. The late British China scholar Gordon White had also made a similar classification. 3 Inasmuch as the Chinese authorities combine all the above categories togetherin their anti-corruption work , in this paper I will treat them all as corruption. However by so doing , the Chinese authorities have set a difficult goal for themselvessince the limited consensus on white corruption may increase the difficulty of attackingthese practices. On the other hand, the labelling of some common practice falleninto the grey area from the white area and some common(white ) as corruptionmay help to delegitimize them and/or push them into the grey category , thuscontributing to anti-corruption and social and political progress. The extent of corruption has increased dramatically and sharply since 1978 withthe situation becoming even worse after in the 1990s. This tendency is apparentfrom the data on perception of corruption in developing countries provided by TransparencyInternational and summarised in table. The above table demonstrates a clear drop in the scores of corruption in Chinafrom until 1980 until 1995 reflecting the increase of corruption in China in thisperiod. The slight improvement is likely due to the strengthen of anti-corruptionefforts by the third generation political leadership and the deepening of market-orientedreform. But despite these slight improvements , the public and its deputies arestill very dissatisfied with the widespread corruption and the inadequate effortsat fighting corruption. The vote of nearly forty per cent of the deputies in the1997 session of National Peoples Congress against General procuratorators ZhangSiqings Annual work report is an indication of this dissatisfaction. In the 1990s , corruption has worsened and taken new characteristics withinthe above three categories:(1 )? Class A: corruption as a form of economiccrimes has increased with the following manifestations. First , the number of large-scalecorruption cases increased sharply.

Jetstar Airways Essay Example for Free

Jetstar Airways Essay Jetstar Airways is an Australia low-cost carrier airline based in Melbourne, Australia. It is a wholly owned subsidiary of the Qantas Group. Qantas established Jetstar in 2003 as a response to main competitor airline Virgin Australia (formerly known as Virgin Blue). Despite its low cost, Jetstar operates an extensive domestic network and is the world’s largest long-haul low cost carrier. Jetstar operates to destinations in Asia the Pacific Ocean, with future plans of expanding their services throughout Europe. Jetstar currently offers a limited number of connecting services without through baggage checking, and it became the first Australia airline to allow customers to select their seat upon booking. The airline, which participates in the Qantas Frequent Flyer Programme, operates a fleet of Airbus A320-family and A330 aircraft. Mission Statement Jetstar’s mission is to offer all day, every day low fares to enable more people to fly to more places, more often (Jetstar, 2012). Company Objectives  Jetstar is part of the Qantas Groups two-brand growth strategy, where Qantas competes at the premium and business market and Jetstar focuses on leisure markets. The Jetstar Group is a value based, low fares network of airlines operating in the leisure and value based markets. Jetstar aims to have Australia’s lowest fares on all the routes it operates on. Jetstar has backed its airfares with a Price Beat Guarantee. If any customers find a lower fare elsewhere online, provided it is on the same day, the same route and at a within the same time frame, Jetstar will beat the quoted fare by 10 per cent. Slogan – Low fares, all day, everyday Market Overview Definition of the market Jetstar operates in the low-cost carrier market within Australia. Their target market is the general public, who seeks cheap and accessible airfares and flight availability to travel within Australia. Major competitors include Virgin Australia and Tiger Airways Australia. Market Size Jetstar is currently the third largest domestic Australian airline (by market share) and fifth largest international airline (by capacity share) serving international routes to-and-from Australia (Jetstar, 2011). Jetstar shares its parents strong competition with Australias biggest low-cost carrier Virgin Australia. Domestic travel accounts for 75% of the airline industry revenue in Australia (Taylor Woodings, 2011) Market Potential The market is currently in the decline stage. From 2007, Australian domestic air travel started with buoyant demand for air travel and high fuel prices boosted ticket prices. However, domestic airlines faced major hurdles when the global economic downturn hit. Higher unemployment and a decline in discretionary income slowed demand for air travel in Australia. In particular, business travellers abandon air travel in favour of teleconferences and e-mail. Demand also weakened as Australians have started to plan travelling internationally. Market Structure The domestic flights market can be considered as an oligopoly. The 3 main companies that have the most market share are Virgin Australia, Jetstar and Tiger Airways Australia. Trends Demographic: Australia is an underpopulated country and is also an ageing. However, over the years the numbers of migrants have been increasing. With the rising number of migrants, there will most likely be an increase in the number of domestic flights demanded since they may want to visit other cities Economic:  Australia currently has the strongest economy in the developed world and it is expected to outperform all comers for at least the next two years, according to the International Monetary Fund (2012). The IMF also forecasts Australias unemployment rate to remain low at 5. 2 per cent in both 2012 and 2013. With the Australia having an unemployment rate of only 5. 2%, it can be assumed that people are more likely to have surplus cash and may have plans of flying domestic, whether it be for a holiday or business. Natural: Australia’s changing natural environment has had an impact on the customers, nvestors and Jetstar. Jetstar is committed to minimising its impact on the environment and has introduced various initiatives to address this important issue. On 19 September 2007, Jetstar introduced a passenger Carbon Offset scheme facilitated through the Australian Government’s Greenhouse Friendlyâ„ ¢ initiative. Through the Carbon Offset scheme, Jetstar’s passengers can choose to make their journey carbon neutral by purchasing carbon offsets on all domestic and international services via a seamless single step process at the time of booking at Jetstar. com. Jetstar’s Carbon Offset program is now one of the most successful programs in the Australian airline industry and has raised almost $600,000. About 12 per cent of all passengers booking at Jetstar. com currently choose to offset their share of flight emissions. Jetstar’s Carbon Offset program has proven to be particularly successful on a number of domestic routes, including Sydney-Ballina Byron, which in 2008 has averaged 24 per cent of passengers booking via the web opting to carbon-offset their flight, Melbourne-Ballina Byron (20%), Adelaide-Melbourne Avalon (16%), Melbourne- Hobart (15%) and Sydney-Melbourne Avalon (14%). Our carbon offsets are purchased through Climate Friendly, who has been ranked as the number one carbon offset provider in Australia by the Carbon Offset Watch and is a founding member of the International Carbon Reduction and Offset Alliance (ICROA). Technological: Technology plays a vital role in both the airline industry. In order to have a competitive advantage, it is required that the technology used is up to date. Jetstar is equipping its fleet of A320 and A321 aircraft with the latest satellite-linked navigation system to improve safety and on-time performance. Aircraft fitted with the system known as Required Navigation Performance (RNP) can safely navigate around cloud-shrouded mountains, through valleys and over high terrain when low visibility would increase the chance of flight disruptions. Air Services Australia reported those 4,200 minutes of flying time and 17,300 nautical miles was saved during 1,612 RNP assisted approaches. As a result more than 200,000 kg of jet fuel was saved and carbon emissions were reduced by 650,000 kg. The new navigation aid reduces the time spent circling due to bad weather, which helps passengers arrive on time and cuts our fuel use. Political/Legal: Over the years the rising carbon tax in Australia has affected future plans of Jetstar. Maintaining and running an aircraft is bound to produce a lot of carbon dioxide. As a result Jetstar has started to reduce the amount their carbon footprint by introducing new technology.

The History Of The Oromo People History Essay

The History Of The Oromo People History Essay The following summary information was adopted from the book by Gadaa Melbaa, Oromia: An Introduction to the History of the Oromo People, 1999. The Oromo are also known by another name, Galla. The people neither call themselves or like to be called by this name. They always called themselves Oromoo or Oromoota (plural). It is not known for certain when the name Galla was given to them. It has been said that it was given to them by neighboring peoples, particularly Amhara, and various origins of the word have been suggested. Some say it originated from the Oromo word gaiaana meaning river in Oromiffa. Others indicate that it came from an Arabic word qaala laa. There are other similar suggestions as to the origin of the word. The Abyssinians attach a derogatory connotation to the Galla, namely pagan, savage, uncivilized, uncultured, enemy, slave or inherently inferior. The term seems to be aimed at generating an inferiority complex in the Oromo. Culture The Oromo are one of the Cushitic speaking groups of people with variations in colour and physical characteristics ranging from Hamitic to Nilotic. A brief look at the early history of some of the peoples who have occupied north-eastern Africa sheds some light on the ethnic origin of Oromo. The Cushitic speakers have inhabited north-eastern and eastern Africa for as long as recorded history. The land of Cush, Nubia or the ancient Ethiopia in middle and lower Nile is the home of the Cushitic speakers. It was most probably from there that they subsequently dispersed and became differentiated into separate linguistic and cultural groups. The various Cushitic nations inhabiting north-east and east Africa today are the result of this dispersion and differentiation. The Oromo form one of those groups which spread southwards and then east and west occupying large part of the Horn of Africa. Their physical features, culture, language and other evidences unequivocally point to the fact that they are indigenous to this part of Africa. Available information clearly indicates that the Oromo existed as a community of people for thousands of years in East Africa (Prouty at al, 1981). Bates (1979) contends, The Gallas (Oromo) were a very ancient race, the indigenous stock, perhaps, on which most other peoples in this part of eastern Africa have been grafted. In spite of the fact that there are several indications and evidences that Oromo are indigenous to this part of Africa, Abyssinian rulers, court historians and monks contend that Oromo were new corners to the region and did not belong here. For instance the Abyssinian court historian, Alaqa Taye (1955), alleged that in the fourteenth and sixteenth centuries the Oromo migrated from Asia and Madagascar, entered Africa via Mombasa and spread north and eastwards. Others have advocated that during the same period the Oromo crossed the Red Sea via Bab el Mandab and spread westwards. Abyssinian clergies even contended that Oromo emerged from water. On this issue, based on the points made in The Oromos Voice Against Tyranny, Baxter (1985) remarked, . . . the contention that the first Oromo had actually emerged from water and therefore, had not evolved to the same level of humanity as the Amhara (i.e. treating a myth of origin as a historical fact); or, more seriously, that Oromo were late co rners to Ethiopia and hence, by implication, intruders and not so entitled to be there as the Amhara. The history of the arrival of the Oromo people in the sixteenth century in East Africa from outside is a fabrication and denial of historical facts. It is a myth created by Abyssinian court historians and monks, sustained by their European supporters and which the Ethiopian rulers used to lay claim on Oromo territory and justify their colonization of the Oromo people. Several authorities have indicated that the Oromo were in fact in the North-eastern part of the continent even before the arrival of the Habasha. According to Perham (1948): the emigrant Semites landed in a continent of which the North-East appears to have been inhabited by the eastern groups of Hamites, often called Kushites, who also include the Gallas. Paulitschke (1889) indicated that Oromo were in East Africa during the Aksumite period. As recorded by Greenfield (1965), Oromo reject the view that they were late arrivals, . . . old men amongst the Azebu and Rayya Galia dismiss talk of their being comparative newcome rs. . . . . Their own (Abyssinians) oral history and legends attest to the fact that Oromo have been living in Rayya for a long time. Beke (cited by Pankurst, 1985-86) quoted the following Lasta legend: Meniiek, the son of Solomon, . . . entered Abyssinia from the East, beyond the country of the Rayya or Azebo Gallas. There are also evidence (Greenfield et al, 1980) that at least by the ninth and tenth centuries that there were Oromo communities around Shawa and by about the fourteenth century settlements were reported around Lake Tana. The recent discovery, (Lynch and Robbins, 1978), in northern Kenya of the pillars that Oromo used in the invention of their calendar system, dated around 300 B.C., is another indication that Oromo have a long history of presence as a community of people, in this part of Africa. The so called Galla invasion of Ethiopia is also a tale. It was first written around 1590 by a monk called Bahrey and henceforth European historians and others almost invariably accepted this story as a fact. From his writing, it is evident that he was biased against Oromo. The following quotation from Bahrey, (in Beckingham et al, 1954), vividly illustrates typical Abyssinian cultural, religious and racial biases against Oromo. He began his book The History of the Galla: I have begun to write the history of the Galla in order to make known the number of their tribes, their readiness to kill people, and the brutality of their manners. If anyone should say of my subject, Why has he written a history of a bad people, just as one would write a history of good people, I would answer by saying Search in the books, and you will find that the history of Mohamed and the Moslem kings has been written, and they are our enemies in religion. In fact it appears that the main purpose of his writin g was to encourage Abyssinians against Oromo. Bahrey, Atseme, Harris, Haberiand and others description of what they called the Galla invasion of Ethiopia as an avalanche, a sudden overwhelming human wave which could be likened to a flood or swarms of migratory locust is unrealistic and difficult to imagine to say the least. The Oromos Voice Against Tyranny argued that: . . . the so-called Galla invasion of the sixteenth century was neither an invasion nor a migration. It was rather a national movement of the Oromo people . . . with the specific goal of liberating themselves and their territories from colonial occupation. It was nothing more or less than a war of national liberation. In fact the last 2000 years were occupied with a gradual expansion of Abyssinians from north to south. This expansion had been checked throughout by Oromo. It was only with the arrival of Europeans and their firearms that Abyssinians succeeded in their southward expansion mainly in the middle of last century. Abyssinian and European historians alleged that there was a sudden population explosion in the Oromo community in the sixteenth century that enabled it to invade Ethiopia. The claim lacks a scientific base. During that time no significant, if at all any, technological development such as discoveries or introductions of medicines, new and improved tools for food production, etc. took place in the Oromo community that could have been the cause for the sudden population explosion. The Oromo community had no advantages of these sorts over neighbouring communities. Different areas have been indicated as place where the Oromo developed or differentiated into its own unique community of people or ethnic group (Braukamper, 1980). According to some ethnologists and historians, the Oromo country of origin was the south-eastern part of Oromia, in the fertile valley of Madda Walaabu in the present Baale region. This conclusion was reached mainly on the basis of Oromo oral tradition. Based on scanty anthropological evidence, others have also pointed to the coastal area of the Horn of Africa, particularly the eastern part of the Somali peninsula, as the most probable place of Oromo origin. Bruce, an English traveller, indicated that Sennar in Sudan was the Oromo country of origin and that they expanded from there. It should be noted here that many European travellers have suggested the origin of peoples, including Oromo, to be where they met some for the first time, which in most cases happened to be peripheral areas. There are several groups of people in East Africa very closely related to the Oromo. For instance, the Somalis are very similar in appearance and culture. The fact that the Somali and Oromo languages share between 30 percent and 40 percent of their vocabulary could be an indication that these two groups of people became differentiated very recently. Other Cushitic-speaking groups living in the same neighborhood who are closely related to the Oromo are Konso, Afar, Sidama, Kambata, Darassa, Agaw, Saho, Baja and other groups. Oromo have several clans (gosa, qomoo). The Oromo are said to be of two major groups or moieties descended from the two houses (wives) of the person Oromo represented by Borana and Barentu (Barenttuma). Borana was senior (angafa) and Barentu junior (qutisu). Such a dichotomy is quite common in Oromo society and serves some aspects of their political and social life. The descendants of Borana and Barentu form the major Oromo clans and sub-clans. They include Borana, Macha, Tuuiiama, Wallo, Garrii, Gurraa, Arsi, Karrayyu, ltu, Ala, Qaiioo, Anniyya, Tummugga or Marawa, Orma, Akkichuu, Liban, Jile, Gofa, Sidamo, Sooddo, Galaan, Gujii and many others. However, in reality there is extensive overlap in the area they occupy and their community groups. And since marriage among Oromo occurs only between different clans there was high degree of homogeneity. The vegetation of Oromia ranges from savanna grassland and tropical forest to alpine vegetation on the mountaintops. The forests contain a variety of excellent and valuable timbers. Oromia is known for its unique native vegetation as well as for being, the center of diversity for many different species. For instance, crops like coffee, anchote (root crop), okra, etc. are indigenous to this area. The Economy Potentially, Oromia is one of the richest countries in Africa. Agriculture is the backbone of its economy. Still employing archaic methods, subsistence agriculture is the means of livelihood for more than 90 per cent of the population. There are a variety of farm animals and crop plants. Farm animals include cattle, sheep, goats, donkeys, mules, horses, camels and chicken. The Cushitic speaking communities of this region perhaps Nubians, are credited with the domestication of donkey and were the first to breed mules, (a result of a cross between a donkey and a mare). The Oromo are expert in animal husbandry through their long tradition as herdsmen. For some, cattle-rearing (pastoralism) is still the main occupation. Because of Oromias favorable climate and rich soil, many types of crops are cultivated and normally there is little need for irrigation. Normally one and sometimes two crops can be harvested annually from the same field. Among the major food crops are cereals (wheat, barley, tef, sorghum, corn, millet, etc.), fibre crops (cotton), root crops (potato, sweet potato, yam, inset, anchote, etc.), pulses (peas, beans, chick-peas, lentils, etc.), oil crops (nugi, flax, etc.), fruit trees (orange, mango, avocado, banana, lemon, pineapple, peach, etc.), spices (onion, garlic, coriander, ginger, etc. coriander and ginger also grow wild) and a variety of vegetables like okra which is indigenous to Oromia. Many varieties of these important crops occur naturally in Oromia. These diverse crop plants are very valuable natural resources. Oromo farmers have contributed to world agriculture by cultivating and developing some of the worlds crop plants and in this way have discovered new domesticated varieties. The main cash crops are coffee and chat (a stimulant shrub). Coffee, a major cash earner for many countries, has its origin in the forests of Oromia and neighboring areas. Specifically, Kafa and Limmu are considered centers of origin for coffee. It is from here that coffee spread to other parts of the globe. Coffee was one of the export items of the Gibe states. Wallagga and llubbabor regions of Oromia exported coffee to the Sudan through the inland port of Gambelia on the Baro river and border towns of Kurmuk, Gissan, etc. Hararge, because of its favorable location for communication with the outside markets through the Red Sea, has been producing one of the finest coffees for export. C offee has remained the chief export item, representing more than 60 per cent of the foreign earnings of successive Ethiopian colonial regimes. The country is also rich in wild animals and plants. Many different species are found in the waters and forests of Oromia: different kinds of fish, hippopotami, and crocodiles. Land animals include lion, leopard, rhinoceros, buffalo, giraffe, wild ass, zebra, columbus monkey and elephant. There are a number of wild animals that are found solely in Oromia, such as nyaaia, bush-buck (special type), fox (from Baale), etc. Various types of birds, many of them unique, are found around lakes and elsewhere. These creatures are a source of attraction for tourists and natural scientists alike. The forests of Oromia are a source of excellent timber. Although the major portion of the forests has been destroyed since its occupation, some still remain in the south and west. However, this is threatened by mismanagement, particularly through the fast the expanding state farms and resettlement programs. At the time of colonization a large part of Oromia was covered with forest. This has been reduced to the present 5-7 per cent. In addition to timber trees, medicinal plants and trees producing different kinds of gums, grow in abundance. Myrrh, frankincense and gum Arabic are gathered from the wild trees. Forests, besides being a source of timber, medicine and gum, are useful in the conservation of water and soil, and as shelter for wildlife. They also have an important aesthetic value. Oromia has important mineral deposits. The gold mines at Adola and Laga Dambi in the Sidamo and around Nejjo, Asosa and Birbir river valley in Wallagga regions which were the major sources of revenue for Meniiek and Haile Selassie are being exploited using modern machinery. Other important minerals found in Oromia are platinum, sulphur, iron-ore, silver and salt. As early as 1900 Meniiek granted concessions to a Swiss company to mine gold, silver and other minerals in Nejjo, Wallagga region. Later the Germans took over. English, Russian and Italian companies extracted gold and platinum at Yubdo and neighboring areas in the same region. After some 60 years, the Soviet Union is continuing this business today in the same areas. It is known that large deposits of natural gas and oil exist in Baafe and Hararge regions. The Ethiopian government announced as 1986 the discovery of a new deposit of natural gas in Baale. The hundreds of hot springs scattered over Oromia are also of economic importance. Thousands of people, including foreigners, visit these springs for their medicinal and recreational value. They are a great potential source of thermal energy. Rivers, streams and springs are plentiful. The rivers have many fails that could be used to generate electric power with little effort. The extent of this electric power could easily satisfy the power needs of Oromia and several neighbouring countries.

Brett Farve Bio Essay -- essays research papers

Brett Favre   Ã‚  Ã‚  Ã‚  Ã‚  I have chosen Brett Favre for my biography paper. The name of the biography was Brett Favre and it was written by Martin Mooney. If you love football you should read this book. I chose Brett Favre because he is a great quarterback and role model to children everywhere. I also chose him because he is a football legend   Ã‚  Ã‚  Ã‚  Ã‚  Brett was born in a small town called Kiln, Mississippi, on October 10, 1969. He was given the name Brett Lorenzo Favre. He also grew up in this small town where he was as the second oldest of his family. His parents were Irvin and Bonita Favre. Both his parents worked at Hancock North Central High school. Irvin, being a teacher, baseball coach and football coach, and Bonita was a special education teacher. Brett loved to play football all his life. In fifth grade he decided which position he wanted to play when he went out for wide receiver and landed on the football after a catch and lost his breath. He told his father, the coach for his team, â€Å"I don’t want to play wide receiver no more.† Ever since that day he has been a quarterback after his dad put him as one, and scored 4 touchdowns.   Ã‚  Ã‚  Ã‚  Ã‚  As a teenager Brett grew up about the same as anyone else. Since he grew up in a totally football enclosed family, with his brother playing football in college and his father being a coach, he loved the game. He has the same posters, and the same dreams and heroes as most k...

Buddhism Essay -- essays research papers fc

High in the mountains of the Himalayas chants ring out from the Tibetan monastery. For most this is a dream-like vacation to a far away land. For some of the people who live in Tibet and India this is everyday life as a Buddhist. Buddhism revolves around a strict code of daily rituals and meditations. To an outsider they can seem mystical or even odd, but these are the paths to enlightenment and spiritual salvation. Throughout the centuries, Buddhism has evolved into a major religion in Asia and other parts of the world.   Ã‚  Ã‚  Ã‚  Ã‚  The mystical roots of Buddhism can be traced back to the first century BCE. Buddhism began with the birth of Siddhartha Gautama. When Siddhartha was born he was noticed as having â€Å"the 32 auspicious signs of an enlightened one† (Clark and Brown 3). His father, fearing Siddhartha would shun his inheritance, confined him to the walls of the palace, never allowing his son to experience want or suffering. However, Siddhartha on several occasions ventured outside the confines of the palace. On one of his visits into the city â€Å"he saw an ascetic begging for alms in the city square. It was then that he realized that there was meaning beyond physical existence† (Clark and Brown 3). Siddhartha then gave up his possessions to search for enlightenment. He discovers that by following the path of moderation, one can become enlightened (Clark and Brown 3). And so, he attained Buddhahood. Afterwards Buddha, the name given to an enlightened one, travels thro ugh India â€Å"preaching and educating others about the middle path† (Clark and Brown 3). From this, Buddhism was born.   Ã‚  Ã‚  Ã‚  Ã‚  The religion of Buddhism is not entirely in a sphere of its own. In fact, it combines several influences born in and around the Asian continent. The first religious influence is Taoism. Taoism embraces the belief in the fluid like spirit that flows throughout everyone and everything. The primary belief of Taoists is that the universe is in constant change.   Ã‚  Ã‚  Ã‚  Ã‚  Taoists believe that nature and the earth is constantly in flux. Simply, the only constant in the world is change. When individuals learn that growth and movement are natural and necessary, they can become balanced (Clark and Brown 7). Taoism teaches self-control and the importance of meditation in searching for enlightenment.   Ã‚  Ã‚  &nbs... ...ver which the imperial family presided, had been largely eclipsed by Buddhism† (Ralph et al 34). Aspects of the religion have also moved into the U.S., Growing interest in Asian culture and spiritual values in the West has led to the development of a number of societies devoted to the study and practice of Buddhism. Zen has grown in the United States to encompass more than a dozen meditation centers and a number of actual monasteries (McDermott 2). The Buddhist religion encompasses a large spectrum of people all diverse but united under the words and teachings of Siddhartha Gautama. Works Cited Clark, Laura, and Suzanne Brown. Vietnamese Buddhism. 18 Jan. 2000. . Dharma Haven. Healing, Relaxing and Awakening: Tibetan Buddhist Methods. 16 Jan. 2000. . 18 May 1999. Hansen, Jytte. Mandala. 17 Jan 2000. . 1 March 1997 McDermott, James Paul. Buddhism Today. Microsoft Encarta Encyclopedia 99. Ralph, Phillip Lee, et al. World Civilizations: Their History and Culture. 9th edition. New York: Norton, 1997.

The Chrysanthemums :: essays research papers

In Steinbeck's "The Chrysanthemums" Elisa, poster woman for the feminist movement is a victim of her environment by disconnected. Working attempts to change and coming to realization that she will remain oppressed. Elisa opens her door of acceptance to Tinkerman. She yearns for someone to understand her quest for adventure. Buried in the third world of individualism, behind her fenced flowers, she longs for escape. Despite her efforts, she looks forward to the recognition of her circumstance and imprisonment. Elisa Allen is a lonely woman who enjoys growing and nourishing her chrysanthemums. Since her husband is always working by the fence, he never gives Elisa due attention and affection. Knowing that she can never intervene her husband ¡Ã‚ ¦s work  ¡Ã‚ §Elisa watched them for a moment and then went back to her work. ¡Ã‚ ¨ Her husband says:  ¡Ã‚ §I wish you ¡Ã‚ ¦d work out in the orchard and raise some apples that big. ¡Ã‚ ¨ Letting alone his lack of interest for her chrysanthemums, he does not even care about her. Elisa is vex and anger by her husband ¡Ã‚ ¦s lack of care, and she decides to take care of her chrysanthemums-symbol of how beautiful she really is. Despite her effort, she realizes that she is gradually detached from the world outside the garden. Her gardening area is a  ¡Ã‚ §cage ¡Ã‚ ¨ that protects her from potential harms. Everything changes, however, when the tinkerman arrive. Seeing that the tinker shows interest in the Chrysanthemums, Elisa, altho ugh hesitant at first,  ¡Ã‚ §melted ¡Ã‚ ¨ the irritation from her face and begins to reach out towards the outside world. Knowing that the flowers and Elisa have interchangeable meanings, the tinkerman shows interest in her chrysanthemums, which reflects to Elisa directly, in order to persuade her to find something for him to fix. He says  ¡Ã‚ §oh beautiful, ¡Ã‚ ¨ with this, she now feels appreciate and attractive to this stranger. His compliment to her about her flowers leads her to feel obligate to allow him to enter her world. The tinkerman asks Elisa to help another lady, Elisa feels strong and  ¡Ã‚ §tight with eagerness. ¡Ã‚ ¨ After giving the instructions, Elisa feels proud and good. After hearing the tinkerman ¡Ã‚ ¦s description of his profession, Elisa wishes to explore more with him,  ¡Ã‚ §it must be very nice. I wish women could do such things." The disappointment for Elisa follows her wishes, the tinkerman says  ¡Ã‚ §it ain ¡Ã‚ ¦t the right kind of a life for a woman. ¡Ã‚ ¨ The time has come, Elisa must let the tinkerman go on to his own adventure, but in their exchange , Elisa gain confidence and realize how beautiful she can be.

Communication implications for quality control, outsourcing and consumer relations Essay

1. INTRODUCTION: Quality control and product safety are key challenges for companies that manufacture in third-world countries. In the event of a safety or quality control crisis, corporations must respond quickly and efficiently using clear crisis communication and image repair strategies. By studying the Mattel recall case, we see how a multinational corporation restored its reputation amongst multiple stakeholders; it also implemented policies and processes to divert or lessen future crises. The lessons learned from Mattel demonstrate the importance of transparent communication practices and may guide companies facing similar communication challenges. The teaching notes will firstly introduce the purpose of the Mattel case study, followed by a brief synopsis. Students will next learn relevant theories and principles from which to understand Mattel’s corporate communication response, particularly strategic crisis communication theory (SCCT) and issues management principles. Students will then compare Mattel’s communication response to the industry best practice principles as outlined by Page and suggest a revised, more suitable and effective course of action. 2. PURPOSE OF CASE STUDY: Upon completion of this case study, students should demonstrate that: 1. Issues develop over time, not overnight. 2. Through environmental scanning, crisis anticipation and strategic communications planning, corporations can minimize the damage done by emerging and sustained crises. 3. Prompt corrective action can remedy the current crisis and avert future crises and criticism–in the event that a crisis recurs. 4. Companies can turn a crisis into a long-term competitive advantage if it is handled properly from the outset. 5. Outside influences may affect a corporation’s image. Communicators must demonstrate preparedness to deal with external effects. 6. In the event of a crisis, a corporation must address (and prioritize) a number of audiences with tailored messages, for example investors, customers, the media, government and the industry. 7. Initial responses to a crisis will remain present throughout a communications campaign, for better or worse, and must be planned carefully. For example, Mattel’s shifted blame to Chinese manuf acturers. This backfired and has remained a controversial point since. 8. Successful cross-cultural communication is essential for corporations operating in foreign countries. 3. SYNOPSIS: Beginning in August 2007, America’s largest toy manufacturer, Mattel, announced the first of what would become a series of five recalls involving 21 million toys. The majority of the recalls were caused by poorly designed magnets fashioned in the United States, while a smaller number were due to toxic lead paint applied by slipshod Chinese suppliers. On the one hand, Mattel’s various publics, such as parents, investors and the government, have harshly criticized the toymaker; on the other hand, analysts and industry experts have praised it for its quick response and stringent safety inspection systems, which are purportedly the industry’s tightest. Regardless, the case draws attention to the quality control challenges facing companies that outsource manufacturing to developing countries. Students, through discussion of the case study and the attached study materials, will analyze the positive and negative approaches of Mattel’s corporate communications res ponse. They will critique the response’s suitability to the level of crisis, and suggest possible alternatives. They will consider the unique communications challenges facing a corporation that operates in an international, cross-cultural arena. 4. TEACHING COMPONENTS: 4.1 Assignments, Activities and Study Materials: Students will read the case before class. They will browse Mattel’s website, paying particular attention to the recall page (http://service.mattel.com/us/recall.asp) and the Investors and Media pages (http://www.shareholder.com/mattel/default.cfm). They should review Mattel’s history, financial information, corporate governance documents and social responsibility pages. For additional information, students should visit toy industry websites such as Toy Industry Association (www.toy-tia.org) or consumer action group sites like Healthy Toys (www.healthtoys.org). Students should carefully read the news releases in the case appendix. 4.2 Relevant Theories: Students must understand the key theories informing Mattel’s crisis and response strategies. Situational Crisis Communication Theory (SCCT): SCCT posits that each unique crisis requires a unique response tailored to the events and characteristics at hand. It is based on convergent research from Coombs, Benoit, Benson and Hearit that aims to minimize or deflect all possible negative outcomes such as lost sales or low stock prices.[?] In order to determine the best strategy, corporate communicators must assess the reputational threat of the crisis. This is a two-step process. The first step is to determine the nature of the crisis.

Teaching Computer Architecture: How to Introduce the Class

Introduction: How to Teaching is simple. It does not always require creativity to do it right. It is the art of using the right teaching method for the right student personality in the right environment. How much a particular student learns in a course is actually governed partially by that learner's native ability and preceding preparation but also by the consistency of his learning style and the teacher's teaching style. Teachers' teaching plans can exceed the learning process for the students and can improve their learning quality as well if it is well-matched the students' learning styles.The concept of learning styles – which states that different learners have different needs, ways of processing and adapting information, and therefore need to be taught differently so that their learning and achievement are more effective – has been a significant area of investigation in learning theories for over thirty years. In this paper I am designing a teaching plan driven by students learning styles and compatible with the basic two types of learning styles: visual and verbal learning styles.Teaching computer architecture has been examined in many ways like prototyping [1], learning through experience [2] [3] but it hasn't addressed by matching the teaching style with the students learning styles. I chose the first lesson of the computer architecture â€Å"introducing computer architecture course to the students† as an example to prove the enhancement of this approach in teaching computer architecture. The paper is divided to some sections.The first one is setting the base knowledge of the terms that will be used through this paper starting from explaining learning styles then going to clarifying the visual and auditory learning styles. After that, I am going to implement the introduced background in computer architecture context to computer architecture course (ACCESS) at University of Colorado at Colorado Springs. Finally, I will suggest how t o evaluate the applicability and the enhancement of this proposed plan followed by a brief dissection.Page 1 Motivation: First, I was motivated by the importance of computer architecture course. Second, my motivation was also the challenges that I faced in this course thus I didn't satisfactorily understand its concepts. My reason of not fully getting the content was personal; my background knowledge that was required to this course wasn't adequate. Then I asked myself how much have the other students, who have fulfilled the prerequisite, learned? Did they get the essentials of the course?And these questions have formulated my effort presented in this paper here in order to both facilitate their learning and improve their learning quality of this substantial course. Background: A. Learning styles: Learning in an organized educational situation may be thought of as a two-step process encompassing the reception and processing of information. Learning styles can be defined as the prefe rences of an individual in a particular learning situation 4]. It refers to the preferred way of a learner to receive information.Individuals are dissimilar in how they learn. In [5], Richard M. Folder had proposed a model of learning and teaching styles in engineering education that consists of five learning styles dimensions: sensory and intuitive, visual and verbal, inductive and deductive, active and reflective, and finally sequential and global. To match the teaching method with a category of the students learning styles, it changes the way to present information or the way to organize it and sometimes both. B.Visual and Verbal Learners In his model, he had considered the visual and verbal learning styles and had categorized them in the input dimension that deals with the component of the learning process in which information is observed. People receive information in many ways. These ways may be divided into three categories, sometimes mentioned to as modalities: visual ways t hat refers to sights, pictures, diagrams, symbols; auditory ways that use sounds, words; kinesthesia ways such as taste, touch, and smell.Thus, there are visual, verbal, and kinesthesia learners. Visual learners have a reference of seeing: pictures, diagrams, flow charts, time lines, films, or demonstrations and they remember best what they see. They usually like to see the teacher's body language and expressions to better understand the content of lessons, highlight the important points of the lesson with pretty colors, and they Page 2 illustrate the concepts to fully understand and memorize it.If information is simply said to them, they will forget it easily. Auditory learners remember best what they listen to. They acquire a lot out of discussion, learn efficiently by explaining things to ACH other, take the underlying meanings of speech through focusing their listening to tone of voice, read the written materials out loud to absorb and memorize them well, and they prefer verbal clarification to optical demonstration. According to Richard M.Folder, â€Å"most people of college age and older are visual while most college teaching is verbal?the information presented is predominantly auditory (lecturing) or a visual representation of auditory information (words and mathematical symbols written in texts and handouts, on transparencies, or on a chalkboard)†. This present a problem to many learners. C. How we learn? How People Learn: Brain Mind, Experience, and School book [6] has concluded seven primary points of how people learn: 1.Leaning is facilitated when knowledge is structured around major concepts and principles. 2. A learner's prior knowledge is the starting point of effective learning. 3. Awareness and self-monitoring of learning (â€Å"meta-cognition†) are important for acquiring proficiency. 4. Learners' belief about their ability to learn affects their success. 5. Recognizing and accommodating differences in the ways people learn are e ssential. 6. Learning is shaped by the context in which it occurs. . Learning can be strengthened through collaboration.These points also were the foundations of the vision for the future science and engineering learning environment that was anticipated in the new electrical and computer engineering curriculum in 2013 and beyond [7]. In my paper, I am suggesting a plan that is in line with both points number 1 and 5. Implementation: To implement a teaching plan that focuses on visual and verbal learning styles in the computer architecture context, I will be using visual and aural tools to present the content and I will mix using them while I am explaining each concept.The aural tools will be spoken words or written presented text. On the other hand, the visual tools will Page 3 vary between pictures, diagrams and charts. This teaching plan is intended for introducing computer architecture course ACCESS/5200 at University of Colorado at Colorado Spring. The laconic teaching goals for this lesson are: 0 0 0 0 Student defines computer architecture. Student recognizes the role of the technology trends in computer architecture. Student distinguishes between computer architecture and instruction set architecture. Student lists two types of parallelism.And it will be organized as the following: 1. Prerequisite classes. 2. A foreword. 3. Computer architecture definition. 4. Computer architecture intersection. 5. Computer architecture classifications. 6. Why does it matter? 7. Course content. 8. Conclusion. 1 . Prerequisite classes Dependency or process diagram is going to be utilized to show the computer organization prerequisite classes. Computer organization 2. A foreword. Computers have different ways of how we see them. Computer Architecture Personal Mobile devices Desktop Computing Servers Clusters/ warehouseman computers Embedded computersEach of these unlike computers has its own characteristics, requirement, and computing technologies. However, they all have a t least a processor, memory, 1/0 device, and a way to communicate between them. Another way to see computers is this picture. Page 4 Applications System software Hardware SIS SIS in this picture is abbreviation of instruction set architecture, the boundaries between the hardware and the software. 3. Computer architecture definition: So, what is computer architecture? What do the computer architects do? The definition will be driven from the presented pictures above. Computer architects design imputer systems.Hence, it is not equal to designing SIS any more (old definition) SIS is actually a part of computer architecture. The word architecture nowadays covers all three aspects of computer design – instruction set architecture, organization or macrostructure, and hardware [8]. Computer architecture has been defined as designing the organization and hardware of the computer to meet goals and Measurement and Analysis Design Requirements and Castrations functional requirements [8] (figure: 1). 4. Computer architecture intersection: SIS Compiler Logical design Computer architecture is not a stand-alone subject.In order to obtain better computer design, it calls for familiarities with several topics like What do the computer architects do? Figure 1 : compiler, history of computers, and operating systems (figure: 2). A useful suggested tool to visualize the above Computer Architecture prop languages SO Computer history Figure 2: computer architecture interaction http://loving. Host. Sky/attendant/Operating-System-Extended-Machine. HTML Page 5 content would be Venn diagram. 5. Computer architecture classification: The most popular known classification of the computer architecture is Flan's taxonomy.It insiders only the computer processor of the designed computer system. The memory, interconnections, 1/0 devises aren't involved in Flan's taxonomy. The processor receive two kinds of information flow whether data or instruction. According to Flan's taxonomy, both o f the instruction or data streams can be single or multiple. Architecture categories Flan's Taxonomy SITS SIMD MID MISS Another architecture classification is based on the type of parallelism that is exploited in the designed computer system. Tow type of parallelism at the computer application Parallel architecture Data level parallelismTask level parallelism level: data level parallelism and task level parallelism 6. Why does it matter? Architects design architecture for a given technology. Technology parameters quickly change over time. So, it is important to trace the technology trends and plan for it as architects (figure: 3). Parameter Time Page 6 Figure 3: Technology trends Technology: Integrated circuit technology DRAM, Flash Magnetic disk technology Bandwidth and Latency Transistors and Wires Power and Energy: Thermal Design Power (TIP) Dynamic Energy and Power Static power consumption Cost: DRAM pence Microprocessors price Integrated Circuit Cost 7.Course topics: Computer a rchitecture Quantitative approach [8] is a popular book for teaching computer architecture class in many universities, University of Colorado at Colorado Springs as well. So, I am going to adopt the content of this book to introduce the computer architecture topics. Here is a dependency diagram to present the course topics and the book chapters at the same time in relational manner to give the student a glance of how the topics are structured. Also, it can be extended by building up new dependency relations between the chapters as the instructor start to explain them later on the course.This method is to facilitate the learning according to How People Learn book [6] point number one. Chap: 1 Fundamentals of Quantitative Design and Analysis Chap: 2 Memory hierarchy design Chap: 3 instruction-Level Parallelism Chap: 4 Data-Level Parallelism Appendix B Appendix C Chap: 5 Multiprocessors and Threadlike Parallelism page 7 Chap: 6 The Warehouse-Scale Computer 8. Close the talk by summariz ing the information. In conclusion, the computer architecture is to design the organization and the hardware of the computer to meet its functional requirements and intended goals.To do that best, architects asked for taking the technology trends in its consideration to lengthen the life of the designed architects and for taking advantages of parallelism in order to make it scalable and efficient. Measurement and Analysis Indeed, Just one thing needs to change in the teaching plan to engage both visual and verbal learning styles- change the way to present information, provide visual aids in addition to verbal ones. Evaluation: In this section, I am going to suggest an evaluating procedure consist of two parts: satisfaction evaluation and outcome evaluation.First, to assess the satisfaction of this Lana, instructor can look to the learning style for each student in the class using one of the learning styles inventory test that are provided online like: http:// www. Learning-storyline . Com/inventory/questions. PH? Cockiest=y or http:// Then, count the percentage of students that has visual learning style, aural learning style, and other styles. After that, calculate the how much of the students learning styles are covered by this plan design, sum visual and verbal students.Finally, count the parentage of students learning styles that this plan considered to evaluate the degree of satisfaction. Second, in a teaching and learning, the most actual evaluation is that which on the basis of students learning outcomes. So, to measure this plan outcome, instructor can use either way quantitative or qualitative approach like: asking some direct questions to Page 8 students to examine their understanding; print out an assessment examination and give it to each student (figure: 4); asking all the students if they have any questions about the lecture.I recommend the simplest evaluating methodology like the method suggested in [9],†instructors should avoid questions or situations that could make it wizard for students to respond (â€Å"Who is lost? â€Å") or are so generic as to lead to nonresidents (â€Å"Are there any questions? â€Å"). Instead, instructors should pose questions that encourage more specific responses, (e. G. , â€Å"How many of you understand what we are talking about? â€Å"). † Name: ? What is computer architecture? Name: From 1 to 10: How much important is this course?How much you think you can learn this course? As (high – medium – low): How much important is this course? How much you think you can learn this course? Figure 4: example of printed students' assessment Discussion: In USC computer architecture class, while implementing the presented approach, I notice a further unintended advantage. The main goal for this plan was to match the learning style for the visual and verbal learners. But I discovered that it has advantages even if the learning style doesn't match the student like the case o f international students.Indeed, this plan improves the learning for the verbal learners who are taught by a different language from what they are natively speak. There was almost 15% of the students in the ACCESS at USC are international students. This approach can contribute to solve the learning difficulties that the international students face. Assuming that the international students misunderstand 5% to 35% from the spoken language in the lecture, due to the lack of their English vocabularies and synonyms that they are familiar with, the percentage expected to decrease when the instructor uses visual tools in their teaching.Consequently, the progress is accomplished by reducing the misunderstanding percentage of the international students. Observing the visualization tools in this teaching plan, it was suitable for the context that they have been exploited in. One of the efficient teaching visualization tools to computer architecture course is simulators [10], it hasn't used in this suggested plan because it had addressed introducing the course but it still can be used later on the lectures.It helps explaining the main concepts in the course such as CPU [1 1], SIS, or cache memory. Page 9 Even if the computer architecture topics expand, this suggested plan will still be applicable and it will not needs significant changes. Conclusion: In conclusion, the main effort in this paper was a contribution to utilize delivering the computer architecture content to the students. I have used a teaching method that focuses on students' learning style and I have designed a constructible teaching plan.In my suggested designed teaching plan for the first day of computer architecture class, I have chosen two basic learning styles of student, visual and verbal learning styles. Then, I propose a way to evaluate the success of it. In my discussion, I discussed several points; I highlighted a benefit for this approach for international students as well; mentioned visualizati on tools are useful and recommended additional one that haven't used but can be used later in the course, simulations is useful for chemotherapeutics. Bibliography [1] E. J. Barbara, H.. B.

Key learning point: Perception Essay

Perception refers to how a person connects to their environment. In order to respond appropriately, people interpret messages and events in their environment as they perceive them. However complexity of the environment may sometimes bring about perceptual errors as the individual tries to take short cuts to process all the information. Reason for Selection: Errors in perception may sabotage a great business prospect especially if the misconception is personal. Perceptual areas include stereotyping where an individual assigns to a person certain attributes just because he belongs to a particular class or group of people. A phenomenon called halo effect may also result from errors in perception. It involves generalizing a variety of individuals characteristics based on only knowledge of one attribute. An individual may also single out information that supports a particular belief while ignoring any contrasting information. This is referred to as selective perception. Other times one may find the need to protect their own self concept and assign to others characteristics or feelings they possess themselves. Application to a business or personal situation: While working in Kenya for a pharmaceutical company whose manufacturing plant is in India, I had to pick the Senior International Brands manager at the airport. Being his first time in Kenya his perception was Kenyans being Africans don’t have enough resources to own motor vehicles for personal transit and openly said so to a taxi driver, the driver stopped the car threw out our luggage and sped of angrily mumbling to himself and since it was raining and we were already a few kilometers off the airport we had to stay at the road for hours to get another cab. Action or steps taken to improve: Asking my clients in a friendly way how they do particular things appreciate and point out how wonderful it is to have diversity in our business world. Try to come up with ways you can make use of particular attributes that you possess in a positive way or try and change yourself. Whenever you are in doubt about any particular fact about your client to kindly ask for explanation from the client. References Squidoo (2010). A goldmine of journal Writing Prompts. Retrieved on 25th July, 2010, from http://www. squidoo. com/journalwritingprompts

Student Attrition Has Been Concern Of Higher Education Education Essay

IntroductionStudent abrasion has been the concern of higher instruction notice for over 65 old ages, particularly in the United States. A hunt of the literature shows that, as far back as 1937. The U.S office of instruction conducted a survey of the factors lending to college pupil keeping and abrasion harmonizing to a survey conducted by Krause in 2005. And research into issues for freshman pupils has increased perceptibly over the last decennary in the U.S. , and Australia. This can be an declarative mood of the growing that has taken topographic point since the beginning of 1990s, particularly disproof and difference of higher instruction. This has provided the developed involvement in how freshman pupils needed to be sponsored and retained. This survey besides was conducted by Meer in 2009. As for a research survey conducted by Nelson, Duncan, and Clarke in 2009 was the behavior connexion of pupil enrollment in the five firs? ? ? twelvemonth that categorized as at hazard utilizin g the demand of non presenting their first assignment. Harmonizing to the three documents, I would wish to sum up and raise treatment on points sing the challenging of interaction during the first twelvemonth, designation and support of first twelvemonth university pupil at hazard of abrasion and serious idea about dropping out in first twelvemonth, tendencies, forms and deductions for higher instruction.FindingssAfter holding finished reading on three chief subjects for drumhead, I noticed the cardinal factors on research happening to take pupils to confront success and abrasion such as no idea of registration, fundss and resources, context of group activities work, benefit and interaction in learning to keep keeping, furthermore, accomplishment, clip direction, pupil satisfaction and deduction. Now looking at between success and abrasion of pupils, I want to raise some concern over the three subjects to retain pupil is environment of learning that can interact pupils in larning th rough group activities work. This scheme can take pupils have sense of troublesome opportunity and work outing job creatively that they could larn something new from this. Furthermore, sing on the necessity of active engagement and single relation in instruction and larning environing can fit pupils ‘ cognition of interrelatedness between coachs and other pupils. Freshman pupils have a demand for connexion with their equals and or learning staff in their acquisition motive for the first twelvemonth. Harmonizing to Krause ( twelvemonth ) keeping is most convenient inspiration in footings of the actions and duties of establishments. To research, pupils who have positive thought of learning seem to demo purpose to go on university. For other affects of pupils abrasion are holding no idea earnestly of registration because of there is non pre-test on assessment surveies for academic life that many plans operate without pre-test. Fundss and resources can besides be the factors to specify pupils ‘ abrasion due to pupils who commit to their surveies rely on single benefit by passing the higher instruction provided tuition at the start of their first twelvemonth purpose non to be more strongly to remain. Like, those pupils rely much on household as their chief income beginning at university is calculated to remain on at university. And sense of intent can be pupils ‘ committedness to analyze, and it is the importance in dividing possible and dropouts or continuity. Students who feel that being registered at university is merely finding clip which they make their head to future programs and seem to understan d dropping out than those who are expressed about causes of registration and intentional-enforced at university. Taking less clip on campus and in category, and more clip in acquiring paid occupation intend to be in line with critical believing about dropping out survey. Students who got a location in class of their first penchant and who seek themselves larning in a portion that persuade them are intentionally-purposed to go on. Looking at the success and abrasion from each paper, I want to sum up some cardinal factors that define the success and abrasion of pupils. Achievement and self-regulation can be the success for pupils non to drop out because of low attainment and implicit imaginativeness in the first twelvemonth are influential indexs of pupils who are willing to halt from university. Identical ideas about dropping out of university are seen as cogent evidence among those pupils who fail to do a smooth judgement to university, have hardness understanding class stuff, and experience unmanageable by all they have to make at university. Time direction is a factor in holding impact on how pupils can fix their clip and finding at university which can demo singular responsibility in compromising a field righteousness and affirmatory consequence in the first twelvemonth. Harmonizing to the information from the national survey researched by Krause et Al in 2005 pointed out that pupils who determine to higher instruction norm ( that is, more than 12.5 hours ) employment per hebdomad is willing to invariably believe about dropping out. This factor does non carry on in solitariness. However, in the survey, gaining the well-paid occupation scene was escorted by pupils refering over money and emotion that their occupation has influence on their academic dramatically at university. Students who work to confront societal demand and pay off current debts seem to discontinue than those who work for other grounds. Contrarily, those severely think of discontinuing their survey are significantly holding hardship version to university ways of lecture. One more ground for dropping out is student satisfaction that appears as a discontinuing force of per sisters in the first twelvemonth. They reply they gain assistance address in progress before they have association with the establishment when they selected topics to larn, in contrast, university ignore their outlook with satisfaction that so it gives their pleasing construct over discontinuing. On the other manus, deduction is still the major cause for pupils ‘ abrasion because deduction has several guidelines in covering with pupils on their course of study and holistic attack to engagement, structural elements of the readying when they need information and aid they are in or out of the category. Communication is needed for pupils to set them in feedback circle. This involved pupils in tripartite relationship between pupils, faculty members, and pupil support staff. Such a relation is beneficially attained when pupils have connexion with establishment before enrollment. It r efers to the establishment active cooperation with school and communities to acquire qualified pupils and raise their realisation over what to win at university before they get started.DiscussionTo my ain observation on the three paper sum-up, I feel that the above-named affairs are truly the exact concerns for pupils to accept the grade in higher instruction ; otherwise, pupils interaction with one another outside the schoolroom in the context of group work, included the determination suggested that coachs effectiveness in facilitating or transfusing connexion between coachs and pupils gives single internal realisation adequate making to pupils ‘ consequence. To avoid dropping out and to maintain pupils ‘ keeping from abrasion, fundss and resources are really economically supported pupils in good public presentation to perpetrate independently in larning successfully. Sense of intent besides helps pupils to believe mostly on traveling on their survey and accomplish prod uctively at the terminal of each term. This thought gives creative activity whether how they can make up one's mind without reluctance or backdown because of clearly-determined end in higher instruction. For other construct in accomplishing survey from dropping out is clip direction, for those who come to analyze at university intentionally may happen more clip or have free entree to academic advancement instead than coming to university without holding clip direction or face trouble in work load authorship and subjecting trial on required deadline. Satisfaction is a character linked between pupil and community acquisition, pupil learn best when they have aid from academic staff and acquire specific-regular advice from the topic they chose and they may go on to bask survey. Implication is the information for closely-related sense of intent, encouragement and self-regulatory attitude, where this information empower pupils happening the success and seeking non to drop out and deliberately analyze to make future calling end.DecisionAll in all, harmonizing to these three documents concentrate really much on how pupils achieve their survey in higher instruction and avoid dropping out to w hat it is the singular and concerned research on pupils abrasion for first twelvemonth at university, so to a paper researched by Nelson, Duncan, and Clarke ( 2009 ) raise many relevant points about the factors that can assist pupils larn successfully such as course of study, duty, engagement, and future way. These affiliated points can make up one's mind clearly whether first twelvemonth pupil come to category with well-prepared background or merely to pass clip by trusting on school whole plans to give them success in larning. As for a paper by Krause ( 2005 ) discussed about fundss and resources, sense of intent, accomplishment and self-regulation, clip direction, and pupil satisfaction are the most successful scene that determine pupils in acquisition and avoid dropping out due to their intentionally-enforced grounds on the above determination. For the last paper by Meer ( 2009 ) pointed out merely the interaction between pupils and coachs or academic staff, for this finding pup ils seem non to value instruction if they notice that they come to school without attending of personal relation between their equal and coachs. Make non see any comparing of methods used by each of the three surveies. Besides you focus on consequences of Krause survey but I see really small on consequences of the other two surveies. I have problem cognizing whether you truly understood the methods and consequences of the Nelson et Al and Meer articles. Your sentence construction makes it difficult to understand the points you want to do. I encourage you to compose simple, short sentences since authorship in a 2nd linguistic communication is hard. C- 60

Moss and Mcadams Accounting Firm

RUNNING HEAD: MOSS AND MCADAMS Assignment #1: Moss and McAdams Accounting Firm Strayer University Bus 517 Bruce Palmer was a good guy looking to make a difference. He was lead to believe that Zeke Olds was going to be available to him throughout the project and that was not the case. He was led astray and betrayed by Ken Crosby, a new guy to M&M. Crosby knew if he made the case to Sands early, that he would get his way. The client was one that M&M was competing to get with two other big 5 accounting firms and since Crosby came from a Big 5 accounting firm, M&M was going to give him whatever he needed to complete the project.Crosby was recruited specifically to manage special projects and this qualified as such. Even though Olds was already slated to work on the Johnsonville audit, Sands was persuaded by Crosby to let Olds work on his team due to the expertise that was essential to the Springfield project. If I was Palmer I would have talked to management about how the process is bein g handled and offer up a suggestion so that no other project manager would be misled by another. Palmer should have stood firm with Crosby from the beginning and maybe there would not have been a major issue along the way.He waited too long to talk with Sands and it proved that Palmers passive way was his demise in dealing with Crosby and ultimately lost him Olds on his project. Once Olds started to do consulting work he realized that auditing was not as fun as consulting work. I do not believe Palmer could have anything to prevent losing Olds. Olds might have had good intentions but he showed a lack of focus when he started showing up 30-60 minutes late. Palmer should have scheduled a meeting with Olds and try to figure out what Olds wanted to do. A mistake on Palmer’s part was never sitting down with Sands and telling her what was going on.There may have been no change but at least he would have stated his frustration and put the responsibility to resolve the issue with San ds. The lack of focus on the project by Olds being stretched in by two teams and conflicting priorities caused Olds to feel stressed. Palmer should have prioritized Olds objectives and set clear deliverables for him to measure up against. Had he told Olds what was expected he could have got ahead of the problem but instead he let Crosby interfere and drive Olds away from his project. Crosby never had any intention of letting Olds work on both projects.He made it clear to Sands when he first started that Olds was critical to the project and he wanted him on his team. Sands went along because Olds is a valuable player in the office and felt that it would be a good match. The problem with this situation is that Olds was being pulled in too many directions and not allowed to focus on projects that suited his talents. This is often the case in matrix type organizations. The disadvantage of a the matrix organization is instead of delegating segments of a project to different unit or creat ing an team, project members report to simultaneously to both functional and project managers.Having resources shared across multiple projects and divisions sounds like an efficient way to divide the energy of individuals across multiple projects on an as needed basis is a disadvantage as seen at M&M. Olds was divided across multiple projects and ended up not being very efficient. Have a strong project focus is a clear advantage of a matrix organization because it provides having a formally designated project manager who is responsible for coordinating and integrating contributions of several units.This helps sustain a holistic approach to problem solving that is most often missing in functional organizations. Although this is an advantage, it was not the case at M&M. The lack of project focus resulted in one project lacking the resource to complete the project. There was no coordination or integration between the two teams and resulted in two project managers fighting over one empl oyee. The dysfunctional conflict between Crosby and Palmer opened up the tension between the two managers. There was a legitimate conflict that arose from conflicting agendas and responsibilities.The Springfield project was clearly a higher priority than the Johnsonville audit and Sands should have told Palmer, that although he is valuable to the audit, he would be more successful for the Springfield project. Palmer could have pulled another resource to take Olds place or hire a contractor to fill in the time when Olds would not be available. Olds was caught in a stressful situation where he was working in an environment in which he was being told to do two different tasks and had two different agendas by two different managers.This all led to infighting over Olds being shared across both projects and the two managers competing over for one resource. Palmer and Crosby were only concerned about their respective projects and Crosby knew what his end game was all along. Palmer was not clever enough to outwit Crosby and therefor he lost out on Olds. M&M management clearly needs to set priorities and objectives for projects. The matter in which Sands handled Olds splitting time between two managers shows the type of organizational culture at M&M.The matrix is one part of the equation but the culture is how that matrix is driven. The type of culture in M&M lends the opportunity for Crosby to manipulate another manager for his personal gain. Sands knew that the Springfield project was high profile and Crosby was hired from a Big 5 firm for projects like these. Sands should have taken the time to hear Palmer’s concerns and make an informed decision. She only heard from Crosby and was told by Olds and with no regard for Palmer, made a decision to move Olds to Crosby’s project to satisfy the organization at the cost of another project.The norm, customs, shared values, and the â€Å"rules of the game† for getting along and getting ahead in the M&M or ganization are clear to see from this project. They need to change how they select and assign project staff to multiple projects. They need to develop a system that appropriately balances the needs of the project with those of the organization. They could send out a survey to poll the employees to see how they would like to be selected for a project in order to get employees that wanted to do certain types of projects. Culture encourages the implementation of projects.